Concept: Food and Beverage cluster featuring seven floors of over 15,000 sqm of high-end office space, open air courtyards, panoramic elevators and additional retail showrooms
Hodema’s involvement
Undertook a thorough analysis of Jeddah market and performed a SWOT on the location
Developed an Food and Beverage mix based on 4 concepts: a modernized Lebanese cuisine franchise, an Italian specialty franchise, a newly created Saudi restaurant concept and a coffee shop
Bridged between the franchisors and investors
Studied optimal layout options to allocate the optimal spaces of the project
Elaborated the preliminary feasibility studies and concluded with optimal negotiation terms for all involved parties
