Performed a market study on the coffee shops segment in Jeddah
Assessed the locations selected by the client
Developed the concept of a state-of the art high-tech coffee shop targeting young Saudis entrepreneurs
Elaborated a business plan and financial projections for the project
Provided strategic support by brainstorming on the investment and general management approach, as well as the development, marketing, positioning and pricing options
Defined the outlet’s operation development planning
