- Concept: Casual themed café restaurant serving Lebanese food
- Hodema’s involvement
- Assessed the restaurant’s premises, operation, central kitchen, concept, branding and financials
- Provided recommendations
- Supported the clients in elaborating the human resources strategy
- Elaborated the set of operating manuals
- Followed up on other manuals outsourced to third parties
- Set up the franchising department
- Planned the brand’s development and geographical distribution
- Elaborated a financial analysis for a typical franchise
- Acted as the exclusive representative of the brand with potential franchisees in Qatar, UAE, Kuwait and KSA
