- Concept: Restaurant and bar
- Hodema’s involvement
- Set up “Stem” franchising department
- Developed the strategic expansion plan and geographical distribution of “Stem” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance
- Elaborated “Stem” set of franchise manuals
- Elaborated “Stem” Front of the House (FOH) and Back of the House (BOH) training manuals
