Concept: Gourmet butcher, fishmonger and restaurant
Hodema’s involvement
Assessed “Meat the Fish” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision
Set up “Meat the Fish” franchising department
Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon
Elaborated the financial analysis based on a typical outlet performance for “Meat the Fish”
Elaborated “Meat the Fish” set of franchise manuals
Elaborated “Meat the Fish” Front of the House (FOH) and Back of the House (BOH) training manuals
