- Concept: Gourmet burger joint
- Hodema’s involvement
- Assessed “Skirt” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision
- Set up “Skirt” franchising department
- Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon
- Elaborated the financial analysis based on a typical outlet performance for “Skirt”
- Elaborated “Skirt” set of franchise manuals
- Elaborated “Skirt” Front of the House (FOH) and Back of the House (BOH) training manuals
