- Concept: Emirati restaurant
- Hodema’s involvement
- Performed an overview of the F&B market in Dubai with a focus on Emirati cuisine
- Assessed the project's location
- Developed a concept for the Emirati flagship F&B outlet in Dubai
- Elaborated a business plan and financial projections for the project
- Assisted in the architecture, interior and graphic design
- Assisted in the menu engineering and the selection of the Executive Chef
- Selected the tableware and smallware
- Assisted in the recruitment of the management team
- Elaborated the brand's set of operating and training manuals
